Social Media Marketing Fiverr Skill Test 2024

Social Media Marketing Fiverr Skill Test 2024

Social Media Marketing Fiverr Skill Test 2024

01. What is the word limit for long form pieces that rank higher on the first SERP?

1. Over 1000 words

. Over 2000 words

3. Over 500 words

4. Over 800 words

02. Which of the following options is correct about the organic reach?

1. It is the total number of people who have seen your post through unpaid distribution.

2. It is the total number of people who have seen your post through paid distribution.

. It is the total number of people who have seen your post both through paid and unpaid distribution.

03. Which of the given statements pertaining to the below attribute is/ are valid?

1. It is not used for indexing.

2. It can be used as a hint for ranking.

Visuals/Additional Information

rel="nofollow"

1. Only 1

. Only 2

3. Both 1 and 2

4. Neither 1 nor 2

04. You want to utilize the image ranking to improve on-page SEO. Which of the following APIs can be used to do so?

1. Google Vision API

2. Image rank API

3. Image API

. Keyword API

05. Which of the following factors lead(s) to off-page SEO providing a boost for your brand?

. Building relationships with influencers

2. Responding to negative reviews

3. Creating an excellent services

4. Both options a and b

5. Both options b and c

06. Which of the following types of keywords can be used to ensure that page relevancy in a web page is high while performing on-page SEO?

LSI keywords

b. CSR keywords

c. CTR Keywords

d. CSI keywords

07. Which of the given are the valid activities to raise off-page SEO traffic?

1. Post on forums

2. Add an RSS feed subscription box

3. Comment on relevant blogs freely

1. Only 1 and 2

2. Only 2 and 3

3. Only 1 and 3

All 1, 2, and 3

08. Which of the following tools can be used to check the domain authority of your website while performing off-page SEO?

Website Authority Checker

b. SEMrush

c. NAP Checker

d. Google Trends

09. You are optimizing the on-page SEO of your website. In this context, which of the given are the valid tips for doing so?

1. Ensure that organic CTR is optimal

2. Prefer using original images over stock images

1. Only 1

2. Only 2

Both 1 and 2

d. Neither 1 nor 2

10. Which of the given are the benefits of using paid social media advertising for a small business?

1. It helps to give the brand instant visibility.

2. It is a cost-effective way to promote the business.

3. It gives advertiser complete control over sees the ad.

. It creates exposure for the brand in a cost-effective way.

5. It helps to maximize the content marketing and distribute the best content.

All 1, 2, 3, 4, and 5

1. Only 1, 3, and 4

2. Only 2, 4, and 5

3. Only 1 and 3

11. You want to find a list of sites that post on similar content for guest blogging to improve off-page SEO. Which of the following tools can be used to do so?

1. Audience Overlap

Site Overview

2. Google Trends

3. Google Vision

12. You want to research a site and find its Alexa Rank while performing off-page SEO. Which of the following tools can be used to do so?

Site Overview

b. NAP Checker

c. Page Rank Checker

d. Link Checker

13. Which of the given are the valid types of search intent encountered during on-page SEO?

1. Informational

2. Commercial

3. Transactional

4. Navigational

1. All 1, 2, 3, and 4

2. Only 1, 2, and 3

Only 1, 3, and 4

d. Only 2, 3, and 4

14. Which of the given are the valid techniques to perform off-page SEO?

1. Social-media activity

2. Influencer marketing

3. Blogging

1. Only 1 and 2

2. Only 2 and 3

3. Only 1 and 3

All 1, 2, and 3

15. You are using influencer marketing strategy to backlink your website. Which of the following is/ are the valid way(s) of doing this?

1. Pay influencers or at least give them a free product in exchange for their promotion.

2. Build an organic relationship with influencers and enter into a mutually beneficial relationship.

Both options a and b

d. Neither option a nor b

16. Which of the following options is the name given to paid marketing when a user do advertising on YouTube?

1. Display marketing

2. Social media marketing

3. Search engine marketing

Digital marketing

17. Effective organic marketing creates which of the given kind of sources to the website?

1. Permanent traffic

2. Temporary traffic

1. Only 1

2. Only 2

Both 1 and 2

d. Neither 1 nor 2

18. What is/ are the value(s) to be set for X-Robots-Tag header to prevent the crawler from indexing a page?

1. noindex

2. none

c. nofollow

d. Both options a and b

Both options a and c 

19. Which of the following acronyms describes the framework used by Google raters to rank a website?

EAT

b. SIT

c. COT

d. SIT

20. You want to see the performance of your search results in Google. Which of the following tools can be utilized to do so?

1. Trendz

2. Search console

3. Keywords

Page ranker

21. Which of the given is/ are the valid guideline(s) to follow for SEO friendly URLs?

1. Make URLs short

2.Include a keyword in every URL

1. Only 1

2. Only 2

Both 1 and 2

3. Neither 1 nor 2

22. Through which of the following options, businesses can take advantage of the opportunities offered by organic marketing?

Optimizing their content for search engines and social media

1. Avoiding tracking the progress of their marketing campaigns

2. Knowing what their audience needs

3. Tailoring content as per their competitors needs

23.In which of the following paid marketing strategies, the user uses video marketing, mobile marketing, and Google display ads to spread awareness about the product?

1. Direct-marketing

2. Branding

3. Re-marketing

Both options a and c

24. In relation to paid marketing, which of the following options is correct about the disadvantage of pay per click (PPC advertising)?

1. You only pay for the clicks you need.

2. PPC campaigns that are well-optimized can bring in significant traffic.

It can become expensive and unaffordable when you compete with other advertisers for traffic.

3. It is possible to place budget caps on traffic that comes through large networks.

25. Which of the given is/ are the valid way(s) to ensure that the internal structure of your website is optimized while performing off-page SEO?

1. Interlink all SEO landing pages

2. Drop all links on homepage

Only 1

b. Only 2

c. Both 1 and 2

d. Neither 1 nor 2

26. In which of the following tags should a subheading be wrapped during the on-page SEO?

1. H1 Tag

2. H2 Tag

H3 Tag

d. H4 Tag

27. Which of the following is/ are the valid non-link-related off-page factor(s)?

1. Relevance

2. NAP citations

3. Brand mentions

Only options a and b

e. Only options b and c

28. Which of the following options is an incorrect organic social media reach tool?

Hootsuite

Buffer

ViralContentBee

Google Ads

29. Which of the given are link-related off-page factors?

1. Number of referring domains

2. Link authority

3. Anchor text

1. Only 1 and 2

2. Only 2 and 3

3. Only 1 and 3

All 1, 2, and 3

30. You want to perform off-page SEO for your website so that it is more relevant than others in the search page results. Which of the following is an important factor to do so?

1. Back linking

Page titles and headings

c. Internal linking

d. Fast-loading pages

31. Which of the following tools can be used to bring up the pages on your website with the most link authority while performing on-page SEO?

1. Ahrefs

2. Trendz

3. Backlinko

Google Vision

32. Which of the following label links can be used to perform on-page SEO for the links in user-generated content?

1. rel="sponsored"

2. rel="ugc"

3. rel="nofollow"

None of the above.

33. In relation to paid marketing, which of the following options is not an example of search marketing?

1. Google Ads

2. Yahoo Ads

3. Bing Ads

Pinterest Ads

34. You are using responsive web design to ensure that your site is supported by mobile and desktop users. Which of the following tags can be used in the given context to tell the browser how to adjust the content?

Viewport

b. iframe

c. Window

d. Scale

35. You are using Google My Business to improve off-page SEO. What is the character limit that needs to be followed for a good description while doing so?

1. 250 characters

2. 500 characters

3. 750 characters

1000 characters

36. Which of the given can be used to control access to your site on a page-by-page basis?

1. robots.txt

2. noindex

Only 1

b. Only 2

c. Both 1 and 2

d. Neither 1 nor 2

37. Which of the following are the benefits of off-page SEO optimization to website owners?

Increase in rankings

b. Time saving

c. Page speed

d. Uniqueness

38. You want to embed certain image elements in HTML. If you want Google to index these images, which of the following methods should you avoid?

1. Using <img> to embed image

2. Using <picture> to embed image

Using CSS to display image

d. None of the above.

39. What is the ultimate goal of a social network marketing plan?

a   To satisfy investors in the company

b   To justify spending in marketing

c   To find investors for a company

  Drive potential customers to the company and give them an action item to perform

40. Why is there no specific definition of what is social media marketing?

a   There is no governing body over social media marketing

b   Companies cannot come to one definition

  The concept is relatively new compared to traditional marketing and is still being defined

d   It has not yet been widely accepted

41. How does creating a social network marketing plan differ from a traditional marketing plan?

a   The brand image should be completely different for social marketing

   The staff requirements and skill sets for social marketing are different

c   There is no need for a social marketing plan, but social marketing plan is required for traditional marketing

d   Other than the method of delivery, a marketing plan either way will be similar

42. Which of the following options is/ are essential for highly engaged organic social media traffic?

1. Compelling Content

2. Visuals

Both options a and b

d. Neither option a nor b

43. Which of the given types of links should be avoided to prevent link spamming while performing the off-page SEO?

1. Purchased links

2. Reciprocal links

3. Low-quality directory links

All 1, 2, and 3

b. Only 1 and 2

c. Only 1 and 3

d. Only 2 and 3

44. How does creating a social network marketing plan differ from a traditional marketing plan?

a   The brand image should be completely different for social marketing

   The staff requirements and skill sets for social marketing are different

c   There is no need for a social marketing plan, but social marketing plan is required for traditional marketing

d   Other than the method of delivery, a marketing plan either way will be similar

45. Which of the following would be leveraging both social networks and traditional marketing?

a   Handing out print advertisements with a coupon for a store

       A print advertisement in a magazine which drives people to a website where there is a free trial offer

c   Posting an advertisement on a message board

d   Hosting a video ad on YouTube not otherwise seen elsewhere

46.What style of videos can a company post on YouTube?

a   Video Blogs

b   Television Commercials

c   Product Demonstrations

  All of the above

47.How does creating a social network marketing plan differ from a traditional marketing plan?

a   The brand image should be completely different for social marketing

       The staff requirements and skill sets for social marketing are different

c   There is no need for a social marketing plan, but social marketing plan is required for traditional marketing

d   Other than the method of delivery, a marketing plan either way will be similar

48.How can a company convert posts on Twitter to sales?

a   Write demeaning points about the competition

b   Write posts about personal information of the CEO

  Creating posts which drive followers to their site

d   Constantly post updates about how the company needs more sales

49.What non financial measure of marketing is important to track?

a   CEO performance

b   Number of new hires in marketing

c   Number of impressions

       New customer acquisition

50.Which of the following is an important aspect of creating blogs and posting content?

a   Using a witty user name

b   Posting at least once a month to the blog

  Social Media Optimization

d   Using humor

51.What is a “vlog”?

a   Video Log

  Video Blog

c   Log of blog activity

d   New technology to aid in blogging

52.How do ebooks represent a form of marketing?

       They are often free, include useful information, and direct the reader onto the company which created the ebook for further information

b   They are not a form of marketing

c   They can be placed on free sites where paid advertisements generate income

d   They can be used to defame the competition

53.What are the four P’s of marketing?

  Product, Price, Place, Promotion

b   Price, Popularity, People, Placement

c   Popularity, Product, Promotion, People

d   People, Price, Promotion, Placement

54.Why is there no specific definition of what is social media marketing?

a   There is no governing body over social media marketing

b   Companies cannot come to one definition

      The concept is relatively new compared to traditional marketing and is still being defined

d   It has not yet been widely accepted

55.What should a company post on Twitter?

a   New product launches

b   Significant company news

c   Occasional day to day posts of interest

       All of the above

56. How is site traffic useful in evaluating marketing?

a   Overall site traffic can be followed and a general idea of marketing’s impact on it can be determined

b   There is no correlation between site traffic and marketing

  Ads can send receivers to a specific landing page, which can be tracked

d   Product sales from the company website can be attributed directly to the marketing campaign

57. What would the marketing budget section of a marketing plan consist of?

a   The cost to write the plan

  The expected costs for each ad campaign based on the delivery method

c   The overall marketing budget for a year

d   The marketing personnel job descriptions

58.How can a company create a forum for dialogue on LinkedIn?

a   Post updates to the company status

  Use of Groups

c   Change the company profile regularly

d   Post demeaning comments for the competitors’ pages

59.What is the method for being linked to other users on LinkedIn?

a   Followers

  Connections

c   Friends

d   Associates

60.What is one measure a company can use to validate the usefulness of its video posts on YouTube?

a   The number of followers

b   The amount of views of the video

c   The number of videos the company has up

  The sales volume of the company

61.How often should a marketing plan be revisited?

a   Never, once written it is complete

      As often as needed in order to revisit the plan of action and revise any new actions

c   At company board meetings

d   During the financial review of the company each month

62.What is the overall goal of social media marketing for companies?

  Generate sales

b   Increase company headcount

c   Increase their web presence

d   Help accelerate product launches

63.What place does Pricing have in marketing?

a   Higher prices guarantee a higher revenue stream

b   The company should actively market how much their products cost

  Different pricing levels can be tested to see what elicits the best consumer response

d   Marketing based on the pricing level relative to competition is important

64.What should a company do for commercial advertisements on YouTube in order to maximize their effectiveness?

  Ask the watcher to visit the company site at the end of the video

b   Make the videos at least 5 minutes long

c   Make the videos under 10 seconds

d   Have the CEO featured in the advertisement

65.Why is it important to post to a blog regularly?

a   It reduces the cost per blog post

      Keep readers engaged and also gives search engines content to index

c   It gives the social media marketing specialist something to do

d   It allows more chances for the company to put down the competition

66.What is a “wiki”?

a   Form of blogging

b   A new social networking site

       Interconnected and user generated knowledge management systems

d   A tool for posting to social media networks

67.What is meant by the concept of “viral” in social media?

      Social media which is spread to viewers by the consumer, growing in popularity

b   It is a method of branding a company

c   Advertising which can easily be emailed

d   Marketing advertisements which are not serious

68. How does YouTube serve a dual purpose in social media marketing?

a   It can be used as a company blog as well as video advertisements

b   It can be used for company pictures and videos

c   It can be used to host the company website as well as videos

  It can be used as the forum for dispersing company videos, as well as a host when embedding videos in sites outside of YouTube

69. How can LinkedIn serve the company aside from social network marketing?

       Job openings can easily be dispersed to qualified candidates on LinkedIn

b   Company pictures can be posted to the profile

c   Negative press about the competition can be easily spread

d   Pricing lists can be posted

70.What is “guerilla marketing”?

a   Marketing geared towards animal lovers

  Marketing which relies on time and energy rather than a large dollar budget

c   Aggressive sales techniques

d   Marketing using a large scale national budget

71.What is a “call to action”?

      Giving an advertisement’s receiver a specific direction such as ‘visit the site’

b   Using telemarketing to reach out to potential customers

c   Defaming the competition

d   Creating a new marketing campaign

72.What is the ultimate goal of a social network marketing plan?

a   To satisfy investors in the company

b   To justify spending in marketing

c   To find investors for a company

  Drive potential customers to the company and give them an action item to perform

73.How far into the future should a company plan its marketing activities?

a   Up to 1 year

b   5 years

c   1 month

  Indefinitely

74.What is the general purpose of posting a video blog routinely to YouTube?

a   It allows the company to hard sell its products

  It allows the company to drive website traffic to its blog

c   It can be used to disperse the company contact information

d   It allows followers to create a personal connection with the employees of the company

75.What is the main reason traditional marketing will never completely go away?

a   It is cheaper than social media marketing

b   All companies are required by law to use traditional marketing techniques

c   There are better tax write offs for traditional marketing

  It’s proven to work time and again

76.Why is it important to have a company blog hosted on the company web domain versus a third party blogging site?

a   Required by law

       Search engine rankings will include hits on the blog as part of the overall website hits

c   Requires less effort to maintain

d   Cannot be hacked easily

77.What style of blogging would be most effective for building relationships with customers?

a   Using the blog only for press releases

b   Posting resumes of the company officers

  Posting articles about how terrific the company is, and putting down the competition

d   Writing posts about the company and its ups and downs from inside, personalized approach

78.What traditional marketing technique is YouTube closest to?

    a   Print advertising

       Television advertising

c   Radio advertising

d   Mail advertising

79.What can a company do to offset the cost of running a blog?

      Place ads on the blog which generate pay per click income

b   Charge users a fee to read the blog

c   Only allow past customers to read the blog

d   Require a monthly membership to the entire company website

80.What is meant by Brand Management?

a   Managing the marketing staff

b   Management of the marketing budget

c   The company executive management team

  Creating a consistent image for the company

81.What methods of social network marketing should a company always use?

a   Blogging only

b   Twitter, Blogs, Facebook

c   YouTube

  Depends on the company, their product, their audience

82.What feature does LinkedIn offer for pay accounts?

a   Ability to post pictures

       Increased abilities to connect directly and send messages to people

c   Ability to post in Groups and create a Group

d   Ability to block users

83.What is a contingency plan?

a   A second written plan in case management doesn’t like the original plan

b   A detailed marketing plan

       A set of actions to be taken if the original plan does not perform as anticipated

d   A marketing plan written just for social networking

84. Which of the following is an easy way to track the website hits of a specific marketing campaign with a link to the company website?

a   Hire a web specialty firm

b   Implement special software

  Creating landing pages specific for each campaign

d   There is no way to know where traffic comes from

85.How can a company use the same material for both traditional and social network marketing?

a   Posting a luring comment on Twitter to the company site

b   Selling ad space on the company website

       Utilizing a television ad campaign online as well on their site and sites such as YouTube

d   Creating a magazine print ad with the company website

86. What is the term adopted for updates posted by Twitter users?

       Tweets

b   Twoots

c   Twinks

d   Posts

87.What is “social media optimization”?

  Creating content which easily creates publicity via social networks

b   Writing clear content

c   Creating short content which is easily indexed

d   Hiring people to create content for social networks

88.What do Connections on LinkedIn effectively represent?

a   Random strangers who found the company

b   People the company has sold product or services to

c   An avenue to disperse coupons

      People and other companies the user is connected to directly

89.What is meant by the “blogosphere”?

a   The act of writing a blog

b   Specific niche blog community

     The interconnected community of blogs via linking to each other

d   Advertising done via blogging

90.What is meant by “micro-blogging”?

a   Blogging daily

b   Blogs which are posted by companies, not individuals

       Blogs with limited individual posts, limited by character count typically

d   Blogging from mobile devices

91. Which type of marketing would a company blog be considered?

       Social Network Marketing

b   Traditional Marketing

c   Both

d   Neither

92.How does a blog directly impact sales of a company?

a   It tells customers what products to buy

b   It can be used to talk negatively about the competition

       It is typically used as the way to disperse company coupons

d   Typically a blog does not directly create sales

93. What is a method of marketing on Facebook which can reach several users by spending money?

a   Pay money for a better quality Facebook account

b   Pay a third party to make posts to your account

c   Charge a fee for users to be your friends

  Facebook Pay Per Click placed advertisements

94.Using which of the following two methods can a company ensure that the proper audience finds their YouTube videos?

a   Post links on the company blog to the YouTube videos

b   There is no method to effectively direct people to the company videos

  Use of keywords

d   Sending out mail advertisements

95.What can a company do on Facebook apart from their page to create a following?

a   Post more updates than usual

b   Post controversial posts

c   Use several pictures

      Use Groups, both company originated and posting to other groups

96. What is meant by A/B testing in marketing?

a   Testing of 2 different products

       Testing 2 versions of an advertisement to see which elicits the best response

c   Clinical testing of medical products before legally allowing them for sale

    d   Testing via 2 mediums, such as radio and television

97.What do updates to Facebook status resemble most closely?

a   Video blogs

       Posts on Twitter

c   A company white paper

d   Articles on LinkedIn

98.What is another term for “social media”?

a   Media Optimization

b   Consumer Generated Media

c   Advertising Socialization

d   Consumer Media Advertising

99.What type of status updates would drive visitors to the company site?

a   An update telling friends they hope to see them all soon

       A link to a new press release hosted on the company site

c   A link to a third party hosting a company press release

d   A picture of the CEO

100.What should be the length of an effective blog post?

a   Several pages in length

b   No more than a few sentences

c   A few sentences mixed with several links to other sites and references

  A few paragraphs

101.What is meant by “Marketing Creative”?

a   The employees in the marketing department

  The content for marketing and its creative aspect

c   The methods used to distribute marketing material

d   The branding image of the company

102. How can a company place itself as an expert in a certain area of expertise?

a   Post updates which brag about the company

  Actively answer questions in the Q&A section of the site

c   Post comments on competitors pages stating how they are inferior

d   Answer the questions in all the categories, even the ones in which the company is not engaged.

103.What is the term used for a person who is receiving updates of another Twitter user’s updates?

a   User

       Follower

c   Connection

d   Friend

104.What does the product portion of the 4 P’s of marketing focus on?

    The product or service being marketed to consumers

b   The manufacturing process

c   How the price will be set for the product

d   How the new product will be promoted

105. What is the character limit for posts on Twitter?

a   No limit

b   100 characters

140 characters

d   200 characters

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